ABOUT

In Olelo Hawaii, the word "huli" holds significant meaning, encompassing notions of change, transformation, and evolution. The term goes beyond its simple translation, to "turn" or "flip"; it conveys a deeper sense of transition and adaptation inherent in life's ever-shifting circumstances.

Influenced by the impacts of tourism on Hawaiians, HULI combines historical events, cultural traditions, and imagined narratives from Hawaiian heritage, reinterpreting cultural stories to create distinctive and meaningful designs.

HULI resortwear forwards the stories of Hawaii and its people with the aid of high-quality textiles and materials.

Whether symbolizing a physical change in direction or a metaphorical shift in perspective, HULI captures the essence of movement and growth.